TradeWindow Invades Thailand With New Agent Agreement

TradeWindow Invades Thailand With New Agent Agreement

By Judith D. Perez Last updated Jul 27, 2022

Wednesday 27 Jul 2022 10:54 am
Press release: trade window

Auckland, New Zealand. TradeWindow (NZX: TWL), a leading Australasian TradeTech company, has continued to expand its reach into Southeast Asia. The company has signed a commercial agency agreement with Mastersoft Solution Co Ltd, which provides software solutions for Thailand’s main cargo market. Last month, TradeWindow announced a similar agency agreement in the Philippines with InterCommerce Network Services Inc.

AJ Smith, CEO of TradeWindow, said the agreement reflects the company’s ongoing strategy to forge deep connections across Asia’s vast cargo ecosystems.

“Thailand is an incredibly dynamic freight market with large consumer, manufacturing and primary industry sectors. In such a large and differentiated market, it is important to have local Thai speaking staff with expert knowledge to ensure TradeWindow’s solutions are integrated into local and regional networks in the most relevant way,” said Mr. Smith.

Mastersoft Solution Co Ltd offers solutions that include freight management, factory and warehouse automation systems, e-government solutions, and HR and payroll systems. Apilak Waengwan, CEO of Mastersoft, says the agreement is a strategic move for the two companies, expanding TradeWindow’s reach into Southeast Asia and Mastersoft’s product offering into the Thai market.

“This agreement is a mutually beneficial agreement and we look forward to a long and fruitful relationship with TradeWindow,” said Mr. Waengwan.

The company becomes a sales representative for the TradeWindow Freight solution, which provides a cost-effective and reliable operating system for small to medium-sized carriers – from quoting to freight management and reporting.

“Forwarders and their customers are under constant pressure, so we are passionate about making the industry more efficient. This is another exciting step for TradeWindow and we look forward to working with Mastersoft Solutions to support more efficient trading for their customers,” said Mr. Smith.

Thailand has a population of nearly 70 million people and its exports totaled US$271 billion in 2021, up 17.14 percent year-on-year. The country’s main exports are manufactured goods, with a focus on electronics, vehicles, machinery and equipment, and food.

“Thailand is the second largest economy in the ASEAN region and as an export-oriented country, we see that the digitalization of trade for the Thai market brings many benefits for exporters, importers and the wider economy,” says Mr. Smith.

About TradeWindow:
Founded in December 2018, TradeWindow is an NZX-listed software company providing digital solutions for exporters, importers, freight forwarders and customs brokers to increase productivity, increase connectivity and improve visibility. TradeWindow’s software solutions integrate into a cohesive digital trading platform that enables customers to run their back-end operations more efficiently, share information, and collaborate securely with a global supply chain consisting of customers, ports, terminals, shipping companies, banks, and… Insurance companies, and government agencies.

www.tradewindow.io

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